Zeke seems to think he can tell the difference between Coke and Pepsi while Derek thinks it's all in his head. Only a blind taste can prove anything.
Traces the long and ferocious rivalry between Coke and Pepsi, centered on the “New Coke” debacle of 1985. For almost a hundred years, Coke had been the undisputed leader in the multibillion dollar global soda industry–stodgy, predictable, but indisputably top dog–while Pepsi had been the upstart No. 2, forever poking at its big brother with cutting edge advertising. But in 1985, in a stranger-than-fiction twist, Coca-Cola’s executives took a step so daring that no one in either company could believe it: they changed the formula of the most popular beverage on the planet.
Lisbon, Portugal, 1927. The writer and journalist Fernando Pessoa accepts from his boss the commission to create an advertising slogan for the drink Coca-Louca; but conservative government authorities consider the new drink as revolutionary as it is diabolical.
Follows Karl (Nils Vogt), economist and accountant, after he is fired from his job and subsequently divorced by his greedy wife. After being helped out by his former colleague, Nils (Sven Nordin) and a travelling salesman, Henry (Arve Opsahl), the three become roommates.
After his rich father refuses to pay his debt, compulsive gambler Lawrence Bourne III joins the Peace Corps to evade angry creditors. In Thailand, he is assigned to build a bridge for the local villagers with the help of American-As-Apple-Pie WSU Grad Tom Tuttle and the beautiful and down-to earth Beth Wexler. What they don't realize is that the bridge is coveted by the U.S. Army, a local Communist force, and a powerful drug lord. Together with the help of At Toon, the only English speaking native, they must fight off the three opposing forces and find out what is right for the villagers, as well as themselves.
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